Local SEO and Google Business Profile management that puts you in the map pack

What’s included

• Google Business Profile setup and correction: categories, services, attributes, service areas, hours, and business description, done properly rather than left at whatever the auto-generated listing guessed.
• Profile maintenance: posts on a set cadence, photo updates, product and service entries, and Q&A seeded with the questions customers actually ask.
• Review handling: a process for asking real customers at the right moment, and a written response to every review, positive or negative.
• Local landing pages on your own site for each location or service area you genuinely serve, not thin doorway pages.
• Citations and consistency: your name, address, and phone number matched across the directories that matter, and mismatches cleaned up.
• Local schema markup so search engines can read your business details without guessing. More on that in what is schema markup.
• Tracking on profile views, searches, calls, direction requests, and map pack position, reported monthly against the previous period.

How the work runs

1. An audit of the current profile, the site, and where you currently show up against the competitors who share your map.
2. Profile corrections first, because they are the fastest-moving lever and cost nothing but care.
3. On-site work: local pages, schema, and the internal linking that connects them.
4. Citations and consistency clean-up, which is slow, unglamorous, and matters more than it looks.
5. An ongoing cadence of posts, review responses, and reporting.

A word on reviews

Reviews are the part of local SEO most often done badly, and the damage is not theoretical. Google’s user generated content policy prohibits offering payment, discounts, free goods, or services in exchange for a review, and prohibits selectively soliciting only the happy customers. Profiles that do it lose the reviews, and repeat offenders lose the profile.

What works instead is asking every customer, at the moment the work is done and the result is visible, with no condition attached. That gets fewer reviews per ask than bribery does, and it keeps them. We cover the mechanics in how do you get more Google reviews, and the harder half in how to respond to negative online reviews.

Pricing approach

Local SEO is quoted as a monthly retainer, scoped to the number of locations, the competitiveness of the area, and how much on-site work the existing website needs before local pages can be added. Get a quote on request. The number on it is the number you pay. Taxes appear on the quote itself and are never added afterwards. All prices are plus taxes as applicable. For context on how search work is usually priced, see how much SEO costs.