How much does social media management cost per month?

Short answer: In India, a basic package of 8 to 12 posts a month with light community management runs Rs 15,000 to Rs 40,000. A growth tier with strategy and 12 to 20 posts, including reels and shorts, runs Rs 40,000 to Rs 90,000. Advanced management with paid media runs Rs 90,000 to Rs 1,80,000 a month. The actual cost scales mostly with how many platforms are covered and how much content gets produced.

What drives the price up or down

• Number of platforms managed. Running one platform well costs less than running four.
• Content volume: how many posts per week, and whether original graphics, photography, or video are part of the scope.
• Whether posting is the only service, or planning, community management, and reporting are included too.
• Paid promotion or ad management, which is usually priced separately from organic management. The ad budget itself is yours and sits on top of the management fee.

Freelancer vs agency

A freelancer’s lower rate usually means one person handling everything for your account. An agency’s higher rate usually buys a small team, covering strategy, content creation, and account management as separate roles rather than one person doing all three.

Why the number changes with location

Every figure on this page is an Indian market rate. The same scope of work quotes several times higher when it is bought in the US, UK or the Gulf. Within India the variation is smaller but real, and it is driven more by content production cost than by the posting itself, so a retainer that includes video shoots will sit well above one that does not regardless of city.

Where Web Eventuals fits

We scope platforms and cadence per client rather than running every account the same way, and we agree the plan with you before work starts. Our retainers start from Rs 15,000 a month, plus taxes as applicable. See what’s included in our social media service.

Related reading: how often you should post on social media, the 5-5-5 rule for social media, and the 7 types of social media.

Common questions

What is a social media content planner? A content planner brings structure and consistency to social media work: it helps keep posts aligned with your goals and your audience, scheduled in advance instead of decided the morning of.

How much does an agency charge for social media management in India? Typically Rs 40,000 to Rs 90,000 a month for a growth-tier retainer. The rate mostly reflects how many platforms are covered and how much original content gets produced, not a flat fee for “social media.”