Case study · Website redesign · September 2026 Figures as of 26 September 2026
She Kicks · shekicksfa.com

Live on a Thursday. On Google’s first page by Saturday.

She Kicks is India’s first women’s football ecosystem, founded by Aditi Chauhan, former India captain and the first Indian to play in the Premier League. We rebuilt its website, and it went live on 10 September 2026.

Within two weeks, people asking Google “can girls play football?” were finding She Kicks among the first results. In September, three girls asked to join through the site.

shekicksfa.com
The She Kicks home page on a laptop
The She Kicks home page on a phone
2 daysfrom going live to Google’s first page
130 of 144searches that showed She Kicks had it on page 1, 46 of them in the top three.
3 girlsasked to join through the site in September

Her name, and the questions people ask.

People looking up Aditi or She Kicks find the site on Google’s first page. So do people who have never heard of her.

When they look her up
“she kicks football academy” 2
“aditi chauhan west ham” 3
What people ask Google
“can girls play football” 4
“girls football academy” 4
“girls football academy near me” 7
Top resultBottom of page 1

What we built

  • A home for the whole She Kicks story. The academy, the club, the city leagues and the foundation each have their own page. So does Aditi’s story.
  • Answers to real questions. Articles that answer what people ask Google about girls’ football.
  • Quick on a phone. The first screen shows in about a second, and the site scores 100 out of 100 on Google’s checks for accessibility, best practices and SEO.
In the first 16 days, Google sent 95 visits, and people in 69 countries saw She Kicks in their search results. AI assistants have started sending visitors too.

I’m extremely happy with the services provided. … I’m very pleased with the final outcome.

Aditi Chauhan · Founder, She Kicks · Former India captain and goalkeeper
Want your website found like this?

Websites from Rs 15,000 plus taxes as applicable.
Fixed quote before any work starts.

Google positions (averages), visits and countries from Google Search Console, 10–25 September 2026 (position 1 is the top result). Case study prepared 26 September 2026. AI-assistant visits from Google Analytics. Speed and 100/100 scores from Google Lighthouse. Enquiry details are private and not shown. Shared with Aditi Chauhan’s permission.

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